Learn how cashback apps like Rakuten, TopCashback, and Ibotta work β and how to stack cashback with coupons and credit card rewards to earn money on every purchase.
Cashback: The Ultimate Passive Savings Tool
Cashback apps and websites are one of the most underutilised savings tools available to consumers. Unlike coupons that require active searching, cashback can be earned passively on purchases you would make anyway β essentially getting paid to shop.
In 2025, the average active cashback user earned $380 in annual cashback across multiple platforms. Here’s how to replicate those results.
How Cashback Actually Works
When you click through to a retailer from a cashback site, the retailer pays the cashback platform a commission. The platform then shares a portion of that commission with you as cashback. The retailer price you pay is identical β the cashback comes from the retailer’s marketing budget, not your pocket.
Top Cashback Platforms in 2026
Rakuten (US & Canada)
The largest cashback platform in North America. Offers cashback at over 3,500 stores including Amazon, Walmart, eBay, Nike, and Macy’s. New members receive a $30 welcome bonus after their first qualifying purchase. Cashback is paid quarterly via check or PayPal.
Best for: Everyday shopping, particularly clothing, electronics, and beauty.
TopCashback (US & UK)
Frequently offers the highest cashback rates available anywhere, with rates at some retailers reaching 15β20%. The US and UK platforms operate separately. TopCashback often beats Rakuten’s rates on travel bookings and insurance.
Best for: Travel, insurance, and financial products.
Quidco (UK)
The UK’s largest cashback site with over 13 million members. Quidco Premium (Β£5/month) offers higher cashback rates and typically pays for itself within the first purchase.
Best for: UK shoppers, particularly for utilities switching and broadband deals.
Ibotta (US)
Unique in that it covers both online and in-store grocery shopping. Link your loyalty cards, select offers before shopping, then submit receipts for cashback. Particularly powerful for grocery, drug store, and convenience store purchases.
Best for: Grocery and everyday in-store purchases.
Honey (by PayPal)
Browser extension that automatically applies coupon codes and earns Honey Gold points redeemable for gift cards. Honey Gold isn’t cash but has real value for frequent shoppers.
Best for: Automated coupon application alongside points accrual.
Maximising Your Cashback Earnings
Stack Cashback with Coupon Codes
Cashback and coupon codes are not mutually exclusive. Click through from a cashback site, then enter your coupon code at checkout. Both savings apply simultaneously. This is one of the most powerful savings combinations available.
Stack Cashback with Credit Card Rewards
Pay with a rewards credit card (earning 1.5β5% in points) while earning cashback through a cashback site. On a $200 purchase, you might earn $10 in credit card points AND $20 in cashback β $30 total back from a single transaction.
Check Multiple Cashback Sites Before Each Purchase
Cashback rates vary by platform and change frequently. Cashback comparison tools (such as Cashback Monitor) show which platform currently offers the highest rate for any given retailer.
Browser Extensions
Install cashback browser extensions from Rakuten, Honey, and TopCashback. These extensions remind you when cashback is available as you browse, preventing missed earnings.
Common Cashback Pitfalls to Avoid
- Not clicking through correctly: Cashback must be tracked via your cashback account. If you navigate directly to the retailer, cashback won’t be credited.
- Returning items: Cashback is reversed on returned items.
- Using an ad blocker: Some ad blockers interfere with cashback tracking. Whitelist your cashback site while shopping.
- Assuming cashback always pays the highest rate: Compare platforms before each significant purchase.