Black Friday is still the single biggest shopping event of the year, generating over $9 billion in US online sales in 2025 alone. In 2026, the event is expected to be bigger and start earlier than ever. This guide tells you everything you need to do NOW to prepare — months in advance.
Black Friday officially falls on 27 November 2026, the day after Thanksgiving. However, major retailers including Amazon, Best Buy, Walmart, and Target have consistently started “Black Friday Week” deals from 20–22 November in recent years. Some retailers even launch “Black November” promotions from November 1st.
The biggest mistake shoppers make is waiting until November to decide what they want. Here’s why you should build your wishlist today:
Historically the deepest discounts of the year. TVs, laptops, and headphones routinely see 30–50% off. Gaming deals are particularly strong around Black Friday, with console bundles appearing at significant discounts.
Most major fashion retailers participate with 20–40% sitewide discounts. ASOS, Nike, Adidas, and Zara all run significant Black Friday promotions. Luxury brands rarely discount, but department stores like Nordstrom and John Lewis offer gift-with-purchase incentives.
Kitchen appliances (particularly KitchenAid and Vitamix), bedding, and furniture see their biggest annual discounts. Dyson typically offers its best annual deals exclusively through Black Friday.
Sephora and Ulta both run major Black Friday events with tiered loyalty discounts. Beauty advent calendars (Charlotte Tilbury, Space NK, Jo Malone) launch in October but sell out quickly — add to cart early.
newcouponfinder.com/ publishes a dedicated Black Friday deals page starting November 1st with all verified codes, comparison prices, and deal analysis. Subscribe to our email alerts to receive early access notifications before deals go public.
Cashback apps and websites are one of the most underutilised savings tools available to consumers. Unlike coupons that require active searching, cashback can be earned passively on purchases you would make anyway — essentially getting paid to shop.
In 2025, the average active cashback user earned $380 in annual cashback across multiple platforms. Here’s how to replicate those results.
When you click through to a retailer from a cashback site, the retailer pays the cashback platform a commission. The platform then shares a portion of that commission with you as cashback. The retailer price you pay is identical — the cashback comes from the retailer’s marketing budget, not your pocket.
The largest cashback platform in North America. Offers cashback at over 3,500 stores including Amazon, Walmart, eBay, Nike, and Macy’s. New members receive a $30 welcome bonus after their first qualifying purchase. Cashback is paid quarterly via check or PayPal.
Best for: Everyday shopping, particularly clothing, electronics, and beauty.
Frequently offers the highest cashback rates available anywhere, with rates at some retailers reaching 15–20%. The US and UK platforms operate separately. TopCashback often beats Rakuten’s rates on travel bookings and insurance.
Best for: Travel, insurance, and financial products.
The UK’s largest cashback site with over 13 million members. Quidco Premium (£5/month) offers higher cashback rates and typically pays for itself within the first purchase.
Best for: UK shoppers, particularly for utilities switching and broadband deals.
Unique in that it covers both online and in-store grocery shopping. Link your loyalty cards, select offers before shopping, then submit receipts for cashback. Particularly powerful for grocery, drug store, and convenience store purchases.
Best for: Grocery and everyday in-store purchases.
Browser extension that automatically applies coupon codes and earns Honey Gold points redeemable for gift cards. Honey Gold isn’t cash but has real value for frequent shoppers.
Best for: Automated coupon application alongside points accrual.
Cashback and coupon codes are not mutually exclusive. Click through from a cashback site, then enter your coupon code at checkout. Both savings apply simultaneously. This is one of the most powerful savings combinations available.
Pay with a rewards credit card (earning 1.5–5% in points) while earning cashback through a cashback site. On a $200 purchase, you might earn $10 in credit card points AND $20 in cashback — $30 total back from a single transaction.
Cashback rates vary by platform and change frequently. Cashback comparison tools (such as Cashback Monitor) show which platform currently offers the highest rate for any given retailer.
Install cashback browser extensions from Rakuten, Honey, and TopCashback. These extensions remind you when cashback is available as you browse, preventing missed earnings.