Black Friday is still the single biggest shopping event of the year, generating over $9 billion in US online sales in 2025 alone. In 2026, the event is expected to be bigger and start earlier than ever. This guide tells you everything you need to do NOW to prepare — months in advance.
Black Friday officially falls on 27 November 2026, the day after Thanksgiving. However, major retailers including Amazon, Best Buy, Walmart, and Target have consistently started “Black Friday Week” deals from 20–22 November in recent years. Some retailers even launch “Black November” promotions from November 1st.
The biggest mistake shoppers make is waiting until November to decide what they want. Here’s why you should build your wishlist today:
Historically the deepest discounts of the year. TVs, laptops, and headphones routinely see 30–50% off. Gaming deals are particularly strong around Black Friday, with console bundles appearing at significant discounts.
Most major fashion retailers participate with 20–40% sitewide discounts. ASOS, Nike, Adidas, and Zara all run significant Black Friday promotions. Luxury brands rarely discount, but department stores like Nordstrom and John Lewis offer gift-with-purchase incentives.
Kitchen appliances (particularly KitchenAid and Vitamix), bedding, and furniture see their biggest annual discounts. Dyson typically offers its best annual deals exclusively through Black Friday.
Sephora and Ulta both run major Black Friday events with tiered loyalty discounts. Beauty advent calendars (Charlotte Tilbury, Space NK, Jo Malone) launch in October but sell out quickly — add to cart early.
newcouponfinder.com/ publishes a dedicated Black Friday deals page starting November 1st with all verified codes, comparison prices, and deal analysis. Subscribe to our email alerts to receive early access notifications before deals go public.